Reduce Youth Tobacco Use

                                     

 

Our Kids Have Seen Enough


You may not have seen all the tobacco marketing in the stores, but your kids have. It's right there by the register, where they check out.

  • Each year in NYS, 22,500 youth become new daily smokers and 31.6 million packs of cigarettes are bought or smoked by NYS children.

  • Every day, the tobacco industry spends approximately $1 million in New York State to market its products.

  • Tobacco companies place most of their advertising where young people shop  in convenience stores, where 75% of teens shop at least once per week.

  • There is approximately one licensed tobacco retailer for every 194 children in New York State.

  • The more tobacco retailers there are near schools, the more likely children are to smoke.

Tobacco Marketing: Other Facts and Figures  

Youth Impact

  • Studies show that tobacco product marketing at the point-of-sale (POS) provides cues to smoking, influences smoking initiation among youth, and stimulates purchasing among smokers trying to quit. 1,2,3
  • Youth who visit convenience stores more than twice per week are 64% more likely to begin smoking within the next twelve months than their peers who visit convenience stores less than once per week. 4
  • Young people are almost twice as likely as adults to recall tobacco advertising. 5
  • The more tobacco retailers there are near schools, the more likely children are to smoke.6
  • There is approximately one licensed tobacco retailer for every 194 children in New York State. 6
  • Tobacco product advertising and display in stores gives youth the impression that tobacco products are easily accessible. 7
  • Each year in NYS, 22,500 youth become new daily smokers and 31.6 million packs of cigarettes are bought or smoked by NYS children. 8

Industry Practices

  • Tobacco companies place most of their advertising where young people shop in convenience stores, where 75% of teens shop at least once per week. 9
  • In NYS, 80% of retailers that sell tobacco devote most of the merchandising space behind the checkout counter to tobacco product displays. 10
  •  Licensed tobacco retailers in NYS provide an average of 32 square feet behind the checkout counter, the most visible area in stores. 11
  • In New York State, the tobacco industry spends approximately $1 million per day to market its products.  12
  • Tobacco companies spend more than 90% of their annual marketing dollars ($10.49 billion) in the retail environment. 13
  • In 2008, Tobacco companies spent $9.8 billion nationally on advertising, promotions and price discounts for wholesalers and retailers. 14 That is more than the amount spent to market junk food, soda and alcohol combined.

    • Junk Food and Soda companies spent $4.5 billion. 15
    •  Alcohol companies spent $3.13 billion. (2005) 1

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1 International Communications Research. National Telephone Survey of Teens Aged 12 to 17. 2007

2 National Cancer Institute. "The role of media in promoting and reducing tobacco use."  NIH publication no. 07-6242 (2008)

3 Wakefield, Germain, et al. "An experimental study of effects on schoolchildren of exposure to point-of-sale cigarette advertising and pack displays."  Health Education Research Theory and Practice. 21(3):338-347 (2006)

4 Lisa Henriksen, Nina C. Schleicher, Ellen C Feighery and Stephen P. Fortmann. Pediatrics published online July 19, 2010.DOI: 10.1542/peds.2009-3021

5 Feighery et al. The 1999 Annual Report of the Promotion Industry, a PROMO Magazine Special Report.

6 Henriksen, Feighery, Schleicher, et al. "Is adolescent smoking related to the density and proximity of tobacco outlets and retail cigarette advertising near schools?" Preventive Medicine 47:210-214 (2008)

7 Ibid

8 Campaign for Tobacco Free Kids. Toll of Tobacco Use in New York State.   http://www.tobaccofreekids.org/facts_issues/toll_us/new_york

9 Feighery et al. The 1999 Annual Report of the Promotion Industry, a PROMO Magazine Special Report.

10 Tobacco Control Program StatShot Vol. 5, No. 1/Jan. 2012. Power Wall Display of Tobacco Products by New York State Licensed Tobacco Retailers.

11 Ibid.

12 Campaign for Tobacco Free Kids. Estimated tobacco industry marketing in NYS. http://www.tobaccofreekids.org/reports/settlements/toll.php?StateID=NY  

13 U.S. federal Trade Commission. Cigarette Report for 2007 and 2008 (2011). http://ftc.gov/os/2011/07/110729cigarettereport.pdf

14 U.S. Federal Trade Commission. Cigarette Report for 2007 and 2008. (2011) http://www.ftc.gov/os/2011/07/110729cigarettereport.pdf

15 U.S. Federal Trade Commission, A Report to Congress: Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities and Self Regulation, (2008)

16 U.S. Federal Trade Commission, 2005 Self Regulation in the Alcohol Industry FTC Report (2008)

 

For more information and ways to get involved in decreasing tobacco marketing for youth visit seenenoughtobacco.org.

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