March Nonprofit Professional

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Friday, February 18, 2011 | Categories:
The Southern Tier Tobacco Awareness Community Partnership (STTAC) is proud to present Sarah Halliday as their Nonprofit Professional for the month of March. MS. Halliday works as a field specialist. Her job consists of “raising community awareness about the dangers of tobacco.” STTAC’s main objectives are promoting “Young Lungs at Play,” which is a program that designates tobacco-free playground areas and community education about the Point of Sale tactics that the tobacco industry uses. Ms. Halliday helps with office administrative duties at STTAC. Ms. Halliday has been working for STTAC for nearly a year. She started because she grew up “severely asthmatic” and was “keenly aware of the dangers of secondhand smoke.” She has “always been an advocate for tobacco free areas as a result.” One of the challenges Ms. Halliday faces in her field is the current political climate within the community. According to Ms. Halliday, some would argue that STTAC’s work is “a challenge to their freedom and “rights.” However, Ms. Halliday doesn’t see it like that. “I see our work as education about a very serious public health issue. It is breaking down that wall and finding mutual interests (for example, stopping youth tobacco initiation) where we can find mutual ground and work together.” STTAC is a member of IHS.
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